According to SHRM, mission, vision, and values can be defined as follows:
• Mission Mission is a concise explanation of the organization’s reason for
existence. It describes the organization’s purpose and its overall intention. The
mission statement supports the vision and serves to communicate purpose and
direction to employees, customers, vendors, and other stakeholders.
• Vision Vision looks forward and creates a mental image of the ideal state that
the organization wants to achieve. It is inspirational and aspirational and should
challenge employees.
• Values Values are the core principles that guide and direct the organization and
its culture. In a values-led organization, the values create a moral compass for the
organization and its employees.
Mission and Vision Statements A mission statement answers these questions: What
is our organization’s purpose? Why does our organization exist? A vision statement
answers these questions: What problem are we seeking to solve? Where are we headed? If
we achieved all strategic goals, what would we look like 10 years from now?
Organizational Values Organizational values will answer these questions:
What values are unique to our organization?
What values should guide the operations of our company?
What conduct should our employees uphold?
